Synergy Brands Limited is a Hong Kong-based boutique distributor specializing in premium international FMCG brands. Established in 2020, we focus on exclusive and parallel-sourced products from the U.S., UK, and EU—spanning beverages, snacks, wellness, personal care, and gourmet items. With full end-to-end supply chain control, we ensure seamless procurement, logistics, warehousing, and last-mile delivery across Hong Kong, the Greater Bay Area, Mainland China, Korea, Southeast Asia, Australia, and emerging markets.

Our commitment to excellence draws from over 20 years of APAC experience, where we've built strong producer relationships and B2B networks to help brands thrive. We pride ourselves on delivering high-quality, compliant solutions that meet diverse consumer needs, from e-commerce integration to traditional retail expansion.

Key Impact & Achievements

• Led Hong Kong’s budget retail transformation (2015–2024) as a key supplier to fast-growing chains, fueling store growth and market domination via FMCG and select exclusive brands—positioning us at the core of the budget channel’s rise to 25% HK market share.

• Negotiated exclusive distribution deals for Samyang, Tsingtao, and Goya via a South American partner—secured widespread retail presence, including for Herr’s, Bazzini Nuts, and Hill’s Biscuits.

• Sourced critical hygiene products for pharmacy doors (200+) during 2020–2023 shortages, achieving high fill rates and category sales uplift.

• Launched 50+ private-label SKUs at competitive gross margins across beverages, snacks, and personal care, optimizing import processes for efficiency.

• Drove e-commerce GMV growth via self-delivery logistics and omnichannel activation, including support for an acquired e-grocery platform with globally sourced FMCG—contributing to >$10M total turnover.

• Navigated COVID-19 freight surges with fixed-rate deals and diversified routes, maintaining high OTIF rates and logistics cost reductions.

Our Legacy & Expertise

We've exhibited at major trade shows like HOFEX (2015, 2017, 2023) and Cosmoprof Hong Kong, optimizing factories in Thailand and Vietnam for resilience.

With expertise in commercial strategy, supply chain optimization, digital commerce, regulatory compliance, private-label development, and crisis management, we foster innovation and agility. Our cross-functional teams—built from 3 to 50+ across markets—use tools like Xero ERP for real-time collaboration.

Committed to sustainability and emerging trends, we're exploring cross-sector opportunities. Contact us to discuss partnerships or APAC expansion.